Ready to be the answer?

Let’s assess your current AI visibility and show you where your brand stands — and how we’ll improve it.

Book A Strategy Session

Home

Our Team

GEO Service

Get in Touch

Serpho. Part of Bula Media Ltd © 2025. Terms and Conditions.

Ready to be the answer?

Let’s assess your current AI visibility and show you where your brand stands — and how we’ll improve it.

Book A Strategy Session

Home

Our Team

GEO Service

Get in Touch

Serpho. Part of Bula Media Ltd © 2025. Terms and Conditions.

Ready to be the answer?

Let’s assess your current AI visibility and show you where your brand stands — and how we’ll improve it.

Book A Strategy Session

Home

Our Team

GEO Service

Get in Touch

Serpho. Part of Bula Media Ltd © 2025. Terms and Conditions.

Ready to be the answer?

Let’s assess your current AI visibility and show you where your brand stands — and how we’ll improve it.

Book A Strategy Session

Home

Our Team

GEO Service

Get in Touch

Serpho. Part of Bula Media Ltd © 2025. Terms and Conditions.

Home

Our Team

GEO Service

Get in Touch

Home

Our Team

GEO Service

Get in Touch

Generative Engine Optimisation,
Built for B2B Growth

Search has changed - and most brands haven’t caught up. Generative Engine Optimisation (GEO) is how we help B2B and SaaS companies earn placement, citations, and trust across AI-powered search tools like Google SGE, ChatGPT, Perplexity, and beyond. We don’t just optimise your content - we engineer it to be found, trusted, and surfaced by machines.

Structured Foundations

To be chosen by AI, your site must first be understood by it. We begin by optimising the technical structure of your site - ensuring clean semantic HTML, strategic internal linking, and schema markup implementation across key areas such as FAQs, product descriptions, and organisation data. This creates a foundation that’s easily crawlable, machine-readable, and primed for interpretation by LLMs. From Core Web Vitals compliance to consistency across web entities like Crunchbase or LinkedIn, we build the trust layer machines rely on before surfacing your brand.

Get Your GEO Audit

Structured Foundations

To be chosen by AI, your site must first be understood by it. We begin by optimising the technical structure of your site - ensuring clean semantic HTML, strategic internal linking, and schema markup implementation across key areas such as FAQs, product descriptions, and organisation data. This creates a foundation that’s easily crawlable, machine-readable, and primed for interpretation by LLMs. From Core Web Vitals compliance to consistency across web entities like Crunchbase or LinkedIn, we build the trust layer machines rely on before surfacing your brand.

Get Your GEO Audit

Structured Foundations

To be chosen by AI, your site must first be understood by it. We begin by optimising the technical structure of your site - ensuring clean semantic HTML, strategic internal linking, and schema markup implementation across key areas such as FAQs, product descriptions, and organisation data. This creates a foundation that’s easily crawlable, machine-readable, and primed for interpretation by LLMs. From Core Web Vitals compliance to consistency across web entities like Crunchbase or LinkedIn, we build the trust layer machines rely on before surfacing your brand.

Get Your GEO Audit

LLM-Optimised Content

Generative engines don’t just read content - they summarise, extract, and recombine it. We create and refine content designed specifically to be ingested by LLMs. That means clear, factual writing structured around formats AI engines love: FAQs, definition blocks, tables, and clean semantic sections. Every piece is mapped to high-probability prompts, designed to reduce ambiguity, increase citation likelihood, and mitigate hallucinations. The result? Content that’s still human-readable - but crafted with the machine in mind.

Get Your GEO Audit

LLM-Optimised Content

Generative engines don’t just read content - they summarise, extract, and recombine it. We create and refine content designed specifically to be ingested by LLMs. That means clear, factual writing structured around formats AI engines love: FAQs, definition blocks, tables, and clean semantic sections. Every piece is mapped to high-probability prompts, designed to reduce ambiguity, increase citation likelihood, and mitigate hallucinations. The result? Content that’s still human-readable - but crafted with the machine in mind.

Get Your GEO Audit

LLM-Optimised Content

Generative engines don’t just read content - they summarise, extract, and recombine it. We create and refine content designed specifically to be ingested by LLMs. That means clear, factual writing structured around formats AI engines love: FAQs, definition blocks, tables, and clean semantic sections. Every piece is mapped to high-probability prompts, designed to reduce ambiguity, increase citation likelihood, and mitigate hallucinations. The result? Content that’s still human-readable - but crafted with the machine in mind.

Get Your GEO Audit

Authority & Entity Signals

Being technically sound isn’t enough - AI needs to trust you. We work to strengthen your authority signals across the sources LLMs draw from: reputable third-party domains, structured knowledge sources, and entity-linked mentions. This includes building high-quality citations, aligning your brand with relevant entities in the knowledge graph, and ensuring consistency in how your brand is represented across the web. From contributor profiles to Wikipedia and Wikidata links, we make sure your business is seen as a reliable, expert source - not just another webpage.

Get Your GEO Audit

Authority & Entity Signals

Being technically sound isn’t enough - AI needs to trust you. We work to strengthen your authority signals across the sources LLMs draw from: reputable third-party domains, structured knowledge sources, and entity-linked mentions. This includes building high-quality citations, aligning your brand with relevant entities in the knowledge graph, and ensuring consistency in how your brand is represented across the web. From contributor profiles to Wikipedia and Wikidata links, we make sure your business is seen as a reliable, expert source - not just another webpage.

Get Your GEO Audit

Authority & Entity Signals

Being technically sound isn’t enough - AI needs to trust you. We work to strengthen your authority signals across the sources LLMs draw from: reputable third-party domains, structured knowledge sources, and entity-linked mentions. This includes building high-quality citations, aligning your brand with relevant entities in the knowledge graph, and ensuring consistency in how your brand is represented across the web. From contributor profiles to Wikipedia and Wikidata links, we make sure your business is seen as a reliable, expert source - not just another webpage.

Get Your GEO Audit

Visibility Intelligence

Once you're optimised and cited, we measure and refine. Our visibility intelligence layer tracks where and how your brand appears across generative search experiences - including SGE snapshots, ChatGPT responses, and emerging LLM outputs. We monitor prompt-specific visibility, benchmark competitor citations, and report on AI-driven brand perception. This insight powers continuous optimisation, ensuring your GEO strategy evolves as search does - and keeps you surfaced in the answers that matter.

Get Your GEO Audit

Visibility Intelligence

Once you're optimised and cited, we measure and refine. Our visibility intelligence layer tracks where and how your brand appears across generative search experiences - including SGE snapshots, ChatGPT responses, and emerging LLM outputs. We monitor prompt-specific visibility, benchmark competitor citations, and report on AI-driven brand perception. This insight powers continuous optimisation, ensuring your GEO strategy evolves as search does - and keeps you surfaced in the answers that matter.

Get Your GEO Audit

Visibility Intelligence

Once you're optimised and cited, we measure and refine. Our visibility intelligence layer tracks where and how your brand appears across generative search experiences - including SGE snapshots, ChatGPT responses, and emerging LLM outputs. We monitor prompt-specific visibility, benchmark competitor citations, and report on AI-driven brand perception. This insight powers continuous optimisation, ensuring your GEO strategy evolves as search does - and keeps you surfaced in the answers that matter.

Get Your GEO Audit

Our Process

01
Discovery & Analysis
Discovery & Analysis

We analyse your AI visibility, content structure, and authority signals across major generative search platforms.

We start by understanding your business goals, market position, and current marketing efforts. This in-depth analysis allows us to identify opportunities and areas for improvement.

02
GEO Roadmap
Strategy & Implementation
Strategy & Implementation
Strategy & Implementation

You get a clear prioritised plan - from technical fixes to content enhancements and citation opportunities.

Based on our findings, we develop and execute a customised marketing strategy. We optimise each channel and customer touchpoint to ensure your marketing efforts are driving commercial results.

Based on our findings, we develop and execute a customised marketing strategy. We optimise each channel and customer touchpoint to ensure your marketing efforts are driving commercial results.

Based on our findings, we develop and execute a customised marketing strategy. We optimise each channel and customer touchpoint to ensure your marketing efforts are driving commercial results.

03
Execution & Optimisation
Execution & Optimisation

We implement or support your teams in rolling out structured changes, content improvements, and authority-building efforts.

04
Monitoring & Refinement
Monitoring & Refinement

We track outcomes, visibility, and prompt citations — adjusting based on what the data (and AI) tells us.

Why choose us?

We don’t just follow trends - we help shape them. Serpho is one of the first agencies built specifically for generative search. We combine deep SEO expertise with AI-native thinking to optimise your brand for how engines now decide: through structure, authority, and context. Our focus is on outcomes that matter - citations, trust, and demand - not just rankings and impressions.

Frequently Asked Questions

How is GEO different from SEO?

Do I still need SEO if I’m doing GEO?

How do you measure GEO performance?

Who is GEO for?

Can you work with our existing SEO/content team?

How is GEO different from SEO?

Do I still need SEO if I’m doing GEO?

How do you measure GEO performance?

Who is GEO for?

Can you work with our existing SEO/content team?

How is GEO different from SEO?

Do I still need SEO if I’m doing GEO?

How do you measure GEO performance?

Who is GEO for?

Can you work with our existing SEO/content team?